If you are not using video, you are not marketing!
According to Cisco systems, video will be 79% of all Internet traffic. Animoto conducted a survey, publishing results in early 2015 which included the following:
- 4 times as many consumers would rather watch a video about a product than read about it.
- 1 in 4 consumers actually lose interest in a company if it doesn’t have video.
- Customers are nearly 50% more likely to read email newsletters that include links to video.
- 4 in 5 consumers say a video showing how a product or service works is important.
It is, therefore, obvious that video marketing is increasing in importance and is becoming a critical inclusion to every successful business marketing plan.
Video does not need to be a Hollywood studio production to be effective. In fact many people are finding success by creating informative video content using just their smart phones. There are nearly as many methods of video production as their types of video to make use of in your marketing campaigns. Shooting and editing video is now a lot simpler than it used to be and a variety of free or relatively inexpensive editing programs and apps are readily available. Other applications are great for Whiteboard animations and some excellent animated video can be created and exported directly from Powerpoint for which a huge selection of templates can be purchased cheaply and easily configured to your own content.
Another option is to use pre-made spokesperson or other videos tailored for your trade or business. Instructional videos can be produced from capturing screen events on your computer. Whatever your choice, the next step is to use your video to market your business. This will primarily involve YouTube, the world’s second largest search engine and Facebook that is actively striving to surpass YouTube. Both are free but offer paid options that both can precisely target the perfect audience if used correctly.
Wycombe Web Works offers a complete range of video marketing services from video shooting, production and creation to optimal posting and exposure of your videos to the widest possible potential client base.
SOME VIDEO TYPES:
- Talking Head
- Live Webcast
- Animated Video
- Video Tips Series
- Live Demo
- Recorded Demo/Screencast
- Still Photo Montages
- Sales Video
- Product Launch
- Testimonial Videos
- Product/Explainer Videos
- Educational/Webinar Videos
- Video E-mail
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