There’s a reason that everybody’s talking about video right now. Today, we’re gonna talking here video marketing for growing your business. I know that everyone’s actually talking about video and video marketing right now. I know that nearly all the social media platforms are moving toward having a video factor incorporated into them and you need to understand that this is something that’s very practical for you developing your business. I’m gonna give you some specific examples of how video marketing can grow your business right now and I’m gonna do that completely free. I likewise did an in depth article with Smart Hustle Magazine about this if you crave 10 specific ways that video can help your business. I’ll leave that in the description below, so check out the link. But let’s jump-start right into it. One of the most practical things you can do with video marketing right now, as a business, whether you’re large or small, is webinars and taking advantage of live video. There’s so many companies that are blowing fund and payroll on cold calling and there are industries in situations where cold calling can only be effective, but what’s even more practical right now, is live webinars.
For one thing, they’re a mode to qualify leads.
I’ve talked about this before, but the real advantage here is that even if you wanted to leverage your workforce instead of merely having one or two people do this, webinars are still great because you can have them cover-up multiple facets of your business, planned different webinars at different times, and again, it’s still absorbing only one to two hours total of the work day. And you’re getting qualified causes, you’re getting people who are decision makers, because they’re the only ones who have 45 times to an hour and a half to spend on this, you’re capturing their email address, and you’re getting whatever other information and data that you really want from them as a result of this, and you’re captivating them and holding their attention.
So, your call and follow-up with them is gonna be a warm call, it won’t be a cold call, and you have their mailing address is capable of being market to them immediately. And, it’s still saving you an enormous quantity of day, and it means that the person involved from your faculty is operating in a one to many relation instead of one to one relationship.
And, you have this information to plug into your CRM subsequently, or into your call listing, and then these people are qualified causes and you’re doing warm calls for the activities related to the follow-up. So, I think that it’s an enormous opportunity and it’s just one of the ways that you can use video marketing to your advantage. Now another obvious method is video marketing through content. I see how-to videos and demonstrations and informational, instructional material is actually a great way to get people into your ecosystem and shape them aware of your brand, and how your brand solves a very specific problem for them.
This is particularly useful if you are a product based business, but works for services too. One of the most lucrative categories on YouTube, one of “the worlds largest” watched things on YouTube, are on unboxing videos.
And you know why? It’s because by watching someone unbox something and watching what their experience and their imagines are on it, you’re getting some information that’s gonna help you make a qualified buying decision. Someone you trust, person that you believe in, individual that you’re familiar with is telling you how they feel about a product. Look, my dad bought Craftsman tools, guess what I buy? Craftsman tools. Well, video marketing is the same path if you are an authority or an expert in either a subject, or in an industry, or around specific things and resources. So, by leveraging your expertise and using video marketing, you can sell things. It’s not really a hard conception to follow. He-Man and GI Joe, without being subject matter experts, were selling material for Mattel and Hasbro for a really long time and making a lot of money.
This isn’t new and it’s not rocket science.
Videos sell stuff. Go figure! If you’re a service based business, then either show how the services offered employments, or getting video testimonies, or only showcasing your overall knowledge is likely to your advantage, and it’s an excellent way to get people comfy with you and again, it creates label awareness. YouTube is marvelous for this, as it’s the second largest search engine in “the worlds”, but it’s not the only alternative. There are a number of people doing this effectively in Facebook, whether it be with Facebook Video or Facebook Live. In fact, Facebook Live Q and A’s, and Periscope Live Q and A’s, are a marvelous behavior to let people objection you and show them that you are a subject matter expert and then they are more willing to contract you for services. This is especially true if you’re a consultant of some kind. This is actually the primary course that I get leadings for my consulting, around social media and video marketing itself.
One of the other angles here is micro content platforms.
Platforms like Twitter and Snap Chat and Instagram. The cool things about these platforms is that the audience you have there is going deeper with you. They have a deeper loyalty, they have an emotional communication, and by putting content out there, especially participatory content, content where they can react or answer, or interact with you, is very effective with a view to further strengthening that relationship, which can lead to conversions afterwards. It is necessary that you have less work to sell those people because they’re interactive and they’re involved, and they have skin in video games. Participatory content like this is great because it can impact you getting a hashtag trending and you can’t always own a hashtag, but the charm of hashtags is that is allows you to amass data.
It allows you to kind of listen in and consider what the chatter is in the internet around this subject, or around this thing, or around your own brand. And so you can use micro videos in Instagram, Snap Chat, and Twitter, to truly help facilitate that and to go ahead and energize a follower base or an audience, and get them involved in a dialogue, so that you can get some feedback and you don’t have to second guess things.
You can actually find out what people are willing to thrown their face and their voice behind, and why they care about it and why it matters to them, or what they’re willing to commit to a 140 attribute Tweet about. At the end, “its about” practicality. The actuality is that everyone used to want to get an ad on television if we are able to afford it, because it was gonna give them the reach and distribution to grow their label and attain sales or get brand-new clients.
Well, social media is infinitely cheaper, more affordable, measurable, and involves less in terms of production values to accomplish the same assignment, your best friend. And so, I definitely spur you to educate yourself more about video marketing, and if I can be a part of that, I would love to. So you are able to leave the issues of me in the comment segment, you can feel free to use my contact information in the specific characteristics below are to achieve me for paid consulting, and of course, I emphatically crave you to check out the article I wrote in Smart Hustle Magazine with 10 practical ways to grow your business with video marketing.
Anyway, I hope you enjoyed this video and got some importance from it.
Thanks so much for reading and don’t forget, establish something awesome today. Ideally, a video ..
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