SEARCH ENGINE OPTIMIZATION
Get your business found!
SEARCH ENGINE OPTIMIZATION (SEO)
There is little point to having a web presence if you are not being found by potential clients and that means getting prime positioning on the search engines. Time was, all this entailed was adding some relevant key words to your web pages, a few titles and so called “META Tags” and you would magically be found on the major search engines.
Today this is no longer the case. As the Internet has grown in size, so have the algorithms used by the search engines grown in complexity in an effort to return the most relevant and pertinent results to each and every search request. So, in order to be included in the top SERPs (Search Engine Results Pages) a lot more effort must be put into maximizing web presence, not just in terms of your web site but everywhere!
Today, Search Engine Optimization (SEO) can be broken down to On-site and Off-site considerations. On-site SEO covers a whole host of factors related to site content (title tags, meta data, alt tags, internal links, keyword densities, image sizes, etc.). Other factors include domain name age, page load speeds and, most recently, the application or lack thereof of a Secure Socket Layer (SSL) Certificate (This can be distinguished from the http (No certificate) or https (Certificate installed) prefix on the domain URL.
Off-site considerations include the quantity and quality of such things as Social Media accounts, testimonials, citations and back-links. On this site we hope to provide, via our blog posts, a wealth of information to help you maximize your SEO options. Of course, you can always contact us directly and we will be happy to help or design a program to carry your marketing opportunities forward to the best return.
If you are inclined to use a service company to manage your Search Engine Optimization, any competent company will take from four months to a year for their campaign to yield favorable results. While you might not find that to be satisfactory and be tempted to use a service that promises faster results, do so at your own peril. It is possible to obtain faster results but this usually involves what are called “black hat” methods (as opposed to “white hat” or legitimate techniques) for which you are very likely to be severely penalized sooner rather than later. Be warned!
We develop web sites tailored to your needs and the needs of your business.
We can offer the best ways for you to get the best return on your Internet marketing budget..
Using responsive designs that incorporate the latest and greatest technologies.
We can help you build the best Social Media presence for your needs.
SEO for on-site, off-site, world wide or local - we will get you found by your potential clients.
Get the best returns for paid campaigns on Google, Bing, Yahoo, YouTube or Facebook.
A selection of my recent work.
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